"I Am Generation Image!" That’s what Japanese camera company Nikon has invited a string of passionate individuals to say with each photo they snap on the new Nikon D750.
We know how much everyone loves pop up ads and little paid clickies all over the web. So we thought you would be glad to know that the big grey Mac spaceship is poised to flood iPhones worldwide with—you guessed it—more ads! Whoopie!
We’ve been hearing for month’s about Facebook’s in-app shopping and purchasing functionality, a product that’s been in Beta testing for a while now. It seems however that, with the help of development company Curalate, Instagram may beat them to the punch.
We sometimes get asked by CEOs and corporate brands how and why digital advertising and internet marketing are good for established brands and small businesses alike. It seems obvious to us with all the time spent in digital space around the globe and all the major Consumer Packaged Goods brands that are putting nearly a third of their marketing budgets toward digital. But just to alleviate some of the FAQs, here are a few talking points.
Digital Ads Drive ROI
We have some pretty absurd stories in America about bloggers and internet personalities inciting public outcry, hate, or backlash.
The old tried and true marketing strategies have come under fire in the new Millennium leaving the old hats scrambling to catch up with the new vogue. There are all these digital platforms and user behaviors to track plus we’re positively drowning in BIG DATA. But the most fundamental shift in marketing strategy—something we’re calling inbound marketing— not really that difficult to understand when you break it down to the simplest piece.
So the basic idea is this: People hate being marketed to.
SEO is constantly changing. As Google strives to continually improve the search process for the user, they are making never-ending changes to their algorithm to grow and change with the Internet and all the pages in it. For SEO specialists like us, this means staying on top of these algorithm changes and learning to discern the difference between SEO facts and myths. Here are 5 common SEO myths that we’re ready to put to rest once and for all.
Drum roll please…
1. Never Enough Keywords
It seems like there's a national holiday for just about everything these days and social media isn't about to be left out. On June 25 of this year, a portion of the internet marketing community recognized "Social Media Day." (What, you didn't hear about it? We got streamers and pointy hats for the office.) In honor of this strange new annual celebration of all the tweets and tags in our life, news platform Mashable created the following video to give you a snapshot of the different social platforms folks are actively using these days.
Seth Godin made an excellent point on his blog recently, noting that we expect artists and painters and craftsmen of all kinds to sign their work product and take credit for it. But what about brands? The whole idea behind a "brand" is that a company is leaving a mark of ownership with its own unique logo. But how is your business owning its product or service and taking credit for the work?
Ten years ago when the Internet was exploding and Zuckerberg was still pushing pencils at Harvard, the leading experts in digital marketing made a few substantial recommendations for improving brand visibility on the web. These included things like: