We are both the bulls in the china shop and the yin and yang. The Incredible team consists of rock stars, geeks, spiritual divas, fashion goddesses, hipsters, culinary gurus, practical jokers, wizards, creative chefs, gatekeepers, watch makers, and storytellers. Everyone has their Incredible story that is one part of the whole. The Incredible ofﬁce mentality is about getting things done and getting things done perfectly: creating designs we are proud of, implementing strategies that work, and generating results that make our clients money. If we can do all that and laugh, play a practical joke or get crazy good at ping pong, then we have done an Incredible job.