Now that I have your attention, let me share my frustration with you every time I read another article stating “SEO Is Dead”. The last one, and the motivation for me writing this, was published on Mashable.com just a few days ago. For the benefit of those who missed this amazing piece of literature, just click here.
SEO, since its inception, has been an evolving animal, taking on new life with every change and update made by our friends at Google. Many of us in the SEO world believe Google would just as soon see us jump off a cliff before optimizing a site. Their removal of organic keyword data further illustrated their desire to propel Adwords to the foreground. Why? Simple…Google makes money off Adwords. They make nothing from your site being on Page #1 of a SERP organically. So there has been, and continues to be, a “Tom & Jerry” game between Google and everyone in the SEO world.
This is not a bad thing. It also doesn’t mean the death of SEO. It is more of a representation of the continuing evolution of SEO. You can no longer put 200 keywords in the Keyword tag and instantly propel yourself to the top of the charts. You can no longer buy thousands of spammy links and get instant traffic. You can’t put your site on “set it and forget it” mode. You can’t hide text.
What you can do is apply proper OnPage SEO tactics to your site. You can blog consistently. You can be involved with Google+, Facebook, LinkedIn and other Social Media “communities:”. You can make videos. You can create amazing content, both for the pages on your site and for distribution. You can make sure your Citation Profile is up to date.
All of these things are going to make for a better experience for anyone who does come to your site. Matt Cutts, the “Voice of Google”, has often told us to focus on the user experience, and good things happen. So if the basis for your SEO campaign, whether done by you or someone doing it for you, is user experience, are you not giving both the user and Google what they want?
SEO is not dead, friends. It’s just getting warmed up.
If you have questions about SEO, Social Media or Internet Marketing in general, call Incredible Marketing at 800-949-0133! Our Incredible Team is waiting to speak with you!