KONY 2012. If you don’t know what the hell that is, you’ve probably been living under a rock this past week. So, what is it? It’s a 30-minute film and campaign by Invisible Children to raise awareness for Joseph Kony, Ugandan warlord, who for 26 years has led the Lord’s Resistance Army. We won’t go into exactly what the video entails. But if you’re intrigued, you can check it out for yourself. We dare you to not be moved. http://youtu.be/Y4MnpzG5Sqc Those who have watched the video were urged to “spread the word,” and that’s exactly what they did. As of right now, the viral video has been viewed an astounding 73 million times on YouTube since its premiere last Monday. While the KONY 2012 campaign has sparked a wildfire of controversial debate across the country and world, the actions it has incited among its viewers to share, like, comment, and re-tweet serve as evidence to social media’s transformative power and its ability to move an individual to action. Social media is changing the world. Accept it with open arms or get left behind.