If you’re in the market for an internet marketing agency to handle your digital presence, it’s important to know what you’re looking for and how to engage a prospective company. We get newbies coming in all the time asking questions about their brand, their business, and their web presence but it concerns us that they don’t ask some of the really important questions that will matter to the relationship down the road. If you’re shopping around for internet marketing services, ask the agency these questions:
How do you incorporate all aspects of digital marketing into one cohesive brand strategy?
A good agency of marketers know that the different departments of marketing can’t exist in silos anymore. It all comes together in one cohesive strategy that spans search, social, content, design, and technology. If your agency can’t explain the way these work together, you should be concerned.
What kind of reporting will I see monthly to demonstrate ROI and accountability?
Don’t fall into the trap of getting bamboozled by marketing companies that don’t report on your successes and failures every single month. Your analytics and data are important to advising the continuing strategy and you should always have hard data presented to you.
What’s your take on social media and its relevance to my brand?
Not every business belongs on Instagram or Pinterest, but some do. Knowing the platforms that are the right ingredients for your specific business is a big part of success in social media marketing. Allow your agency to explain to you the mix of platforms that will be effective in your particular niche.
Who on your team will be working on my account?
The best agencies hire the best talent and the people steering the ship across the digital sea on your behalf have an enormous amount of sway over the success of your enterprise. Get to know the whole team at your agency.
The best advice we can give you if you’re shopping around for digital marketing services is this: Only go to Incredible Marketing. The best is the best, after all.