Digital Marketing for BTL Devices

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How much should you spend on social media ads?

Would you hate us if we said -- “It depends...“? There is really no right answer, but we have worked with a lot of practices all around the world, and here is what we have found.
Social Media advertising is an incredibly powerful tool to brand your practice, spread the word about your new BTL device, and reach potential patients. We build and run effective campaigns using unique and proven techniques. Social Media ads will yield you QUANTITY when it comes to brand recognition and overall leads to your practice. That being said, many practices find the quality of a lead to be slightly below average, as compared to their every day website lead. This is because these leads are typically at a different stage in the buying funnel, and need some more time and nurturing.
For us, we recommend $5 - 10k on social advertising for your new device. Spend less if you do not have the time to follow up and nurture leads, and spend more if you want to be aggressive, and really get your name out there.
If you have additional questions, you can always call us at 800-949-0133, and ask to speak to the Partner Department

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How much should you spend on Google ads?

This question is much easier to answer, and depends mostly on your location, and how long your practice has been in business.
Paid Search advertising is effective to reach ratients who are looking for services TODAY. We build and run effective paid search campaigns, reaching new, potential patients who are close to a buying decision. But everyone wants these kinds of potential patients, so the competition is so much more competitive, and thus, you pay more to be seen by a smaller audience. Therefore paid search ads will yield you QUALITY when it comes to finding new patients, but the amount of leads is considerably less than with another platform, such as Social Media ads. If you have a mature practice (over 5 years), you are a better candidate for paid ads. Additionally, the larger your market, the more you have to spend. Someone in Houston would have to spend 2 to 3 times as much, to have the same impact someone may have in Springfield, Illinois.
For us, we recommend $5 - 10k on Google ads for a small market. Our recommendation doubles if you are in a major metro area. One Caveat, however, and that is to always spend enough to be able to generate enough traction. We recommend you spend no less than $5k to truly be effective.
If you have additional questions, you can always call us at 800-949-0133, and ask to speak to the Partner Department

×

How much should you spend on social media ads?

Would you hate us if we said -- “It depends...“? There is really no right answer, but we have worked with a lot of practices all around the world, and here is what we have found.
Social Media advertising is an incredibly powerful tool to brand your practice, spread the word about your new BTL device, and reach potential patients. We build and run effective campaigns using unique and proven techniques. Social Media ads will yield you QUANTITY when it comes to brand recognition and overall leads to your practice. That being said, many practices find the quality of a lead to be slightly below average, as compared to their every day website lead. This is because these leads are typically at a different stage in the buying funnel, and need some more time and nurturing.
For us, we recommend $5 - 10k on social advertising for your new device. Spend less if you do not have the time to follow up and nurture leads, and spend more if you want to be aggressive, and really get your name out there.
If you have additional questions, you can always call us at 800-949-0133, and ask to speak to the Partner Department

×

How much should you spend on Google ads?

This question is much easier to answer, and depends mostly on your location, and how long your practice has been in business.
Paid Search advertising is effective to reach ratients who are looking for services TODAY. We build and run effective paid search campaigns, reaching new, potential patients who are close to a buying decision. But everyone wants these kinds of potential patients, so the competition is so much more competitive, and thus, you pay more to be seen by a smaller audience. Therefore paid search ads will yield you QUALITY when it comes to finding new patients, but the amount of leads is considerably less than with another platform, such as Social Media ads. If you have a mature practice (over 5 years), you are a better candidate for paid ads. Additionally, the larger your market, the more you have to spend. Someone in Houston would have to spend 2 to 3 times as much, to have the same impact someone may have in Springfield, Illinois.
For us, we recommend $5 - 10k on Google ads for a small market. Our recommendation doubles if you are in a major metro area. One Caveat, however, and that is to always spend enough to be able to generate enough traction. We recommend you spend no less than $5k to truly be effective.
If you have additional questions, you can always call us at 800-949-0133, and ask to speak to the Partner Department