incredible
marketing
SALES ERA
Use promotional techniques to persuade customers to buy what you’re selling.
About Us
Marketing should deepen the bonds between you and your patients, not cheapen them.
The power has shifted…
Consumers have more access, control, and choices than ever before, which means that winning patients isn’t about what you do anymore; it’s about how you do it.
Today, marketing is about creating value, not selling services.
CUSTOMER ERA
Use customer insights to create products and services they actually need.
1980s
RELATIONSHIP ERA
Focus on customer loyalty and developing long-term, repeat business.
2000s
VALUE ERA
Be a utility to your prospects so when they're ready to buy, they’ll choose you.
Today
Power Index
Business
Consumer
In the Value Era, patients don’t want or trust your sales pitch…
80%
By the year 2020, 80% of the entire buyer’s journey is expected to occur without any human interaction.
Forrester
615M
is the number of devices that use software to block advertisements online.
2017 Ad Block Report
70%
of adults trust recommendations from each other more than statements from brands.
Forrester
Instead, patients expect practices to add value beyond products or services before earning their trust.
“Show us you’re the best, don’t tell us.”
"Help us solve our problems before asking for our money."
"Earn our trust over time."
“Be a resource when, where, and how I need you.”
In the Value Era, marketing is a service: the service of helping patients solve problems.
Old era: Takers
- Marketing as a department (silo within the business)
- Push marketing messages to prospects (interruption)
- Use marketing to drive immediate sales because customers don’t have other options
- Price and product as differentiators
- Cheapen bonds between patients by competing on price
- Lower profits
New era: Givers
- Marketing as a service (everyone’s a marketer)
- Pull prospects to you by solving problems (utilitarian)
- Use marketing to build a loyal audience because customers have infinite options
- Experience as a differentiator
- Deepen bonds between patients by competing on value
- Higher profits
We’re living in the era of value, and the Givers rule the world.
We know which side we’re on. Do you?
Be Incredible.
"We have been using Incredible Marketing now for 2.5 years. Right from the start Sam, Ebony, and the team have been fantastic. From social media to SEO to website development, their work has been exceptional. We are so thrilled with how far we have come thanks to them. We would highly recommend them to anyone."
Dr Morris Ritz
Plastic Surgeon, Ritz Plastic Surgery
"My morning..
Me: “Oh my god!”
Wife: “What’s wrong?”
Me: “Nothing…. my website is spectacular! They’ve done such a great job with this!""
Dr. Adam Lowenstein
Plastic Surgeon, Montecito Plastic Surgery
View Case Study
"We'd like to start off by saying, Thank you to Ebony, Luke and team Footloose from Incredible Marketing. They are such great people and easy to work with :) They constantly come up with fresh new content ideas for our blogs, social media, and website. Incredible Marketing has really gone over and above. We are very pleased with the service provided by this company.
"
Dr. David Mashhadian
Plastic Surgeon, Rodeo Surgical Arts
2008
Born on date
400+
Medical conferences attended
1000+
Practices we’ve helped grow
32
Average age
53-14
iPhones vs. Android
8
Languages spoken
23
Furry office friends
Incredible Of The Year
42
Incredibles Total
