Content Marketing
Build barriers against competition and commoditization by becoming your patients’ anchor of expertise.
Content Marketing
Content isn’t just a department within marketing; it’s the emotional and information bridge between patients and revenue.
10 years in medical
No long-term contracts
Quick & easy onboarding
A better way to
find & keep patients
find & keep patients
Content marketing leaders generate 7.8X more traffic (year over year) than followers
~ NeilPatel.com
~ NeilPatel.com
61% of customers are more likely to buy after reading custom content
~ Content Marketing Institute
~ Content Marketing Institute
Conversion rates are 6X higher for content marketing adopters vs. non-adopters
~ Aberdeen
~ Aberdeen
Content marketing costs 62% less than outbound marketing, but generates 3X as many leads
~ DemandMetric
~ DemandMetric
Content marketing, reimagined
Our approach
Frequently Asked Questions
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1Why content marketing?With content marketing, you’re selling your thoughts, ideas, knowledge, and expertise, not your services, and that’s the quickest (and most affordable) way to earn trust online and generate demand for your services. And trust, as we know it, is the currency of life.
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2How much does content marketing cost?Depending on your location and desired goals, our content marketing retainers will vary from $3,500-$5,000/month (or ¼ the cost to do it in house). That includes social media, search engine optimization, and email marketing, too.
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3Do I have to sign a contract?Yes, but our contracts don’t include terms (e.g. 6 months or 12 months). We’ll absorb all the risk and earn your business each month. You can cancel anytime with a 60-day notice.
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4How do you measure content marketing success?We measure success using later-stage metrics like revenue and profit. Though we’ll use analytics to measure and refine your content marketing program, improving your bottom line is what we’re after.
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5How long will it take to see results?Content marketing is a marathon, not a campaign. In fact, it’s an approach to running your business. It takes time to build an asset that will lead to a cascade of favorable results in the future. But you can expect to see a significant impact on your bottom line in 9-12 months.
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6What can I expect in my first three months?For the first three months of our partnership, we’ll follow a weekly expectation timeline as we build the foundation of your content marketing program. No surprises.
Buyers Guide
How to Choose a Content Agency for Your Practice
Free tips, tools, and insights for evaluating your next social media agency. 100% unbiased goodness, because there’s a chance we’re not a good fit either.
