Conservative yet modern. Simple yet sophisticated.
Dr. Lowenstein came to us with an established brand identity already, but it didn’t quite scream sophistication like he had hoped. For him, though the individual elements of his brand- logo, colors, imagery, fonts, and words- had the makings of modern, when they coalesced on his website, the impression was anything but.
To achieve the conservative yet modern, simple yet sophisticated look that Dr. Lowenstein desired, the design didn’t need more; it needed less. Less effort. Subtler imagery. Fewer features. And simpler choices. For the sophisticated, minimalism reigns supreme.