incredible
marketing
Google My Business (GMB) signals ranked first on the list of Moz’ most important local pack ranking factors.
Quality and consistency of business listings (citations) placed fourth on Moz’ list of local ranking factors and fifth on their list of organic ranking factors.
Authority signals (website authority and backlinks) represent over 50% of total organic ranking factors according to Moz.
Moz ranks overall review signals fifth for local pack rankings and seventh for organic rankings.