1. Scratch made brand identity
The vision for what would become YourBreast started as an idea, like all successful visions. But that idea didn’t come with a name, a voice, a message, or an identity. So after we gained a thorough understanding of the interests, desires, pain points, and social preferences of our target audience, our first step was to create an identity that supported those characteristics and attributes, starting with a name.
We chose YourBreast for two reasons: first, we wanted to promote autonomy from the first impression-your body, your choice; second, the name typified everything M.I.P.S. hoped to empower in young women, namely strength, confidence, and individuality.
But a name is just a name.
So we supported the name with bold colors, strong typography, a simple logo, and alluring imagery that resonated specifically with young women. To emphasize the marriage of affordability and quality for our price-conscious audience, we anchored our messaging with price transparency, education of standards and accreditation, and proven case studies from real patients.