Social Media Marketing

Social media is the new town square, a place where patients go to satiate their craving for interaction one out of every three minutes they spend online.

10 years in medical
No long-term contracts
Quick & easy onboarding

Social media,
the new town square

83% of all Americans and 2.8 billion worldwide (37% of population) have a social media account.~ Hootsuite
Social media and messaging account for every 1 in 3 minutes spent online~ SproutSocial
60% of doctors believe social media improves the quality of care delivered to patients~ CDW
41% of people say social media affects their choice of doctor, hospital, or medical facility.~ DC Interactive

An ecosystem of interaction

Our approach

social media discovery exercises

social media patient personas

social media audit

social media competitor analysis

social media channel plan

content strategy for medical practices

social media expectation line

social media audience building

influencer outreach social media

reputation management for doctors

demand generation on social media

social media advertising for doctors

retargeting ads for doctors

reporting and analytics for social media

Connecting with patients as people

Incredible doctors. Incredible results.

Frequently Asked Questions

  • 1
    WHY SOCIAL MEDIA MARKETING?
    Because social media owns our attention, and marketing is about gaining share of mind. Not to mention social media allows you to build a narrowly defined audience that functions as a platform for patient feedback, a content publicity channel, and a medium for humanizing your brand.
  • 2
    How much does social media marketing cost?
    Depending on your location and desired goals, our social media retainers will vary from $1,500-$3,500/month (or ⅕ the cost to do it in house). That includes social media management, reputation management, and email marketing, too.
  • 3
    Do I have to sign a contract?
    Yes, but our contracts don’t include terms (e.g. 6 months or 12 months). We’ll absorb all the risk and earn your business each month. You can cancel anytime with a 60-day notice.
  • 4
    Is there ROI to social media?
    Absolutely. With analytics, we can determine how social traffic contributes to your goals, like consultations, phone calls, and revenue. But we encourage you to think about the qualitative benefits of social media too, like differentiation, humanizing your brand, and building an asset in the form of an audience.
  • 5
    How long will it take to see results?
    Friendships aren’t forged overnight; neither are social media audiences. But over time, those small, meaningful interactions build trust, trust engenders loyalty, and loyalty creates life long patients. While it takes time to build an audience, your social ad campaigns will provide an immediate ROI.
  • 6
    What can I expect in my first three months?
    During the first three months of your social media program, you can expect to see your strategy in full stride: an unmistakable brand identity and voice, consistent referral traffic comprised of your target audience, revenue generated from ads, and the beginnings of your loyal following.

Resource Guide

How to Choose a Social Agency for Your Practice

Free tips, tools, and insights for evaluating your next social media agency. 100% unbiased goodness, because there’s a chance we’re not a good fit either.

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Amplify your reach with the precision of social media

Because patients buy from people, not practices.