Which testimonial do you think a prospective patient will find more value in?
Conference: The Annual Cosmetic Conference and Meeting, hosted by ASOCP
Show specialty: Cosmetic surgery; cosmetic physicians
Date: September 8th-10th
Location: Scottsdale, AZ; Omnia Resort in Scottsdale
Who's attending? Sam Peek, CEO; Stephanie June, Incredible Educator; Drew Leahy, Director of Marketing; John Chung, SEO Specialist; Svetlana Virovtseva, Incredible Educator
Specialty: Plastic surgery, cosmetic surgery, and aesthetic dermatology
Date: June 8th - June 12th, 2016
Location: Las Vegas, NV; The Bellagio
Back in the infancy of search, keywords ruled the world.
Several weeks ago I wrote an article about strategic positioning: the art of creating a sustainable competitive advantage for your medical practice.
But I put the cart before the horse.
Before you can develop a competitive advantage for your medical practice, first you need to unlearn everything you know about competition.
Sport, history, love, war…
Forget everything you know about competing to win.
It won’t help you where you’re going.