IM Medical Practice Marketing Blog

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June 11, 2015

The services you receive from a digital marketing agency vary for different accounts and projects, thus the compensation structure can vary as well. Agencies have their own ways of doing things, but a few standards tend to remain the norm. Either way, prepare yourself for all possible payment structures.

In this article, I’ll explore the three most common agency fee structures:

  1. Standard retainers
  2. Commission compensation
  3. Billable hours or itemized breakdowns (project-based fees)


June 7, 2015

Reviews are the lifeblood of any company, no matter what industry, so long as you have a product or service. The more personal the need, the more likely a review will be written with emotion by one of your patients as well as heeded before a potential new patient comes through your doors. 

June 4, 2015

Content saturation. Content shock. Content overload. Whatever you want to call it, the deluge of mediocre content to hit the world wide web over the last two years is at its a tipping point, and your blog likely contributed in some capacity.

While I don’t agree with those that say the human brain reaches a limitation on how much content it can consume, I do believe that we’re incredibly adept at distinguishing useful content from useless content. And we’re only getting better at it.

May 25, 2015

Congratulations, your practice finally decided that it’s time to get on board the social media train. Some of you may be joining the ride wholeheartedly and with total enthusiasm, while others may have been coaxed into social media by your marketing director. Either way, this article will help you make a more informed decision on which social platforms to use for your practice, and which to avoid.

May 22, 2015

During the first few months of first grade, I used to write my own stories, illustrate them, bind them in a booklet, and read them in front of my class. After my second or third story, my brother’s third grade teacher asked me to read aloud to their class, too.

My poor brother. 

As I thumbed through the staple-bounded pages and read my stories with youthful inflection, the red in my brother’s cheeks would deepen in color as his head slightly sunk into his shirt. 

Fourth row, middle. I’ll never forget his face. 

May 15, 2015

When I first started working with clients as a marketing consultant, I never imagined a situation would present itself when I believed it would better serve a client if I parted ways with them. I know, it sounds crazy. But what I learned from experience is that there are dozens of perfectly good reasons why businesses like your plastic surgery or cosmetic surgery practice may not be ready to hire a marketing agency, and, therefore, shouldn’t.

May 8, 2015

Visit the Incredibles at booth #903 during this year's ASAPS The Aesthetic Meeting in Montreal, Quebec. 


May 14-19, 2015


Palais des congrès de Montréal

Who's attending:

- Sam Peek, Incredible Executive Officer 

- Drew Leahy, Director of Marketing and Business Development

- Mike Ferrante, Business Development 

- Naomi Chi, Account Executive

- Stephanie June, Account Executive 

- Mona Sharif, Social Media Lead


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