Who remembers this?

Every Christmas my dad used to pull that monstrous heap of metal out of its slick plastic briefcase, hoist it over his shoulder and lug it around the house as my brother and I flung the remains of paper snowflakes and snowmen across the living room. 

At this point, it’s no question as to whether your practice should be using social media. Whether you're a plastic surgeon, cosmetic surgeon, vein specialist, dermatologist, ortho surgeon or any other private practice doctor for that matter, social media is the quickest way to reach your audience. But which social media platforms should you be using?

By now you have learned how to solve for user intent by building your treatment pages around a theme, you have learned how to stick to your strengths (and opportunities) by adding valuable location information to your site, and you have succes

So it's offically been a week since Google launched its Mobile-Friendly update ("Mobilegeddon"), and there's been no shortage of great questions floating around the Internet from website owners like yourself. Inspired by a recent FAQ article from Google, this video will explore some of the most frequently asked questions in regard to this mobile update, specifically the questions that affect your medical practice's website. 

The days of the faceless brand are long gone. Today, consumers demand authenticity and expect businesses to be human, especially their doctor or surgeon. Personal connection is a cornerstone to building trust, and trust is what we’re after. To quote Seth Godin, "In a world of zero marginal cost, being trusted is the single most urgent way to build a business.”

If you haven't already, read the previous chapter in this guide, "Pros and Cons of Hiring an Agency"

It goes without saying that most physicians and medical professionals didn’t take courses on search engine optimization or content marketing strategy at the University. Likewise, you shouldn’t be expected to handle these necessary online marketing tactics for your own practice.

You’ve got patients to see, after all.

Your practice just hit a fork in the road, and it needs to make a decision one way or another:

1. You’re either growing at an alarming rate and no longer have the available hours or staff to manage your practice and keep up with the ever-evolving landscape of digital marketing.

2. You’re stagnating, in which case you can’t keep a consistent flow of new and returning patients coming through the door, month over month.

(This is the second article in our "How to Win at Search by Optimizing Your Treatment Pages for Humans" series. If you haven't read it, do that first here)

The facts don’t lie: reputation management is an integral part of your practice’s success. What your patients say about your business online has a significant impact on your bottom line: