In terms of driving potential patients to your site via Search, no page operates as a gateway for paying customers quite like a procedure or treatment page.
These pages, if executed properly, serve many functions:
· Attract targeted, bottom of the funnel, ready-to-purchase traffic.
· Drive traffic for dozens of procedures and countless long-tail derivatives of those queries.
· Establish an emotional connection with your prospective patients by sowing the seeds of empathy.
It’s true. On April 21st, 2015, Google will officially include “mobile-friendliness” as a ranking factor in their search algorithm. Though we can’t say for sure how many sites this will affect, Zineb Ait Bahajii of Google’s Webmaster Trends team stated that this update will have a “significant impact” on sites not optimized for mobile, even more so than the Penguin and Panda algorithm updates. Our understanding is that this could potentially affect up to 50% of overall mobile web traffic.
Late last week, Facebook announced that it is changing the way it counts “Likes” to your business page. Moving forward, FB will no longer count “Likes” to your page from 1). people who have voluntarily deactivated their accounts or 2). users who have passed away.
Mobile searches have been increasing every year for the past several years. In many cases, it is responsible for as much as 40% of your overall traffic. You want your website to look good on a mobile device, right?
Well, that is no longer good enough. Google recently confirmed that they are not only penalizing sites that provide a bad mobile experience, they may start rewarding sites that provide a good experience.
In today’s digital landscape, it’s easy to lose sight of your core marketing goals in the sea of graphs, data, tweets, and content that get the majority of our attention.
The television has long been an American staple, capturing the majority of our stray attention and influencing a great deal of our buying habits and consumption patterns. But that tide is changing. Thanks to a recent study done by Flurry, a mobile ad network owned by Yahoo, we now know that Americans are spending more of their time and attention glued to mobile apps than TV shows. This is big news for the internet marketing industry and any business hoping to capture a few seconds of audience attention.
For years we’ve all been operating our search engine optimization strategies based on what Google’s algorithm rewards and punishes. After all, 80% of the world’s search traffic goes through Google. But today’s SEO ain’t your grandpa’s SEO. (We know, grandpa’s search engine was the New York Times and the Encyclopedia Britannica but you get the point.)
Twitter made the 140 character status update the norm in internet social networking and has since catalogued over half a trillion of these babies. Holy big data, Batman! With all that conversation happening in the little birdy’s network, it was only a matter of time before it became necessary to index all of that chatter in a searchable historical database. And now it’s been done.
If you’re using Google’s Adwords program to advertise your brand on the web, you’re likely familiar with the pay-per-click search network where your text-based ads show up on the search page for certain keywords. It’s a great tool for showing up on keywords you don’t rank for organically. But what about display ads? We all see these every day, even if we’re not aware of the Google Display Network (GDN) as an advertising option. So what is this GDN and how can you optimize it for your business or blog? We thought you’d never ask…