If you're in the market for an internet marketing agency to handle your digital presence, it's important to know what you're looking for and how to engage a prospective company. We get newbies coming in all the time asking questions about their brand, their business, and their web presence but it concerns us that they don't ask some of the really important questions that will matter to the relationship down the road. If you're shopping around for internet marketing services, ask the agency these questions:
We all know that Google has been very aggressive in the execution of their Knowledge Graph, where they summarize collected information about people, places, and things on the right sidebar. It seems the primary purpose of this is to keep those who use Google Search on the search page in order to become a “one-stop-shop” utility for all information.
To kick off our Building Brand series, let’s take a look at your customer’s first impression of you. Brand is about how people think of you, after all. We often only get a few minutes to make an impression on someone we meet and that first impression can last years (you know you never saw your sister’s boyfriend the same after he went to shake your hand and vomited all over your new shirt) so it’s important to get it right.
You’ve probably heard the term used a hundred times, but who the heck are the Millennials and what do they mean for my business?
The world has shifted itself into digital overdrive in the last 20 years and the big media conglomerates have done well keeping pace. CNN, NBC, FOX, the BBC, and Associated Press have all found mainline outlets for their news coverage and content on the Internet and have amassed plenty of extra readership there. But that’s not the whole story. These big media companies are still competing in a level playing field with, well, everyone else.
If you knew there was a simple little trick to get you substantially more traffic to your blog posts, wouldn’t you jump at the chance? You’ll be glad to know it’s as simple as adding a photo or image to the post. According to Internet Content Analyst, Jeff Bullas, blog posts with an image are 94% more likely to be read by a visitor. That’s almost a full 100%! No brainer, right? People are largely visual so giving them engaging imagery only serves to increase their interest in your blog, brand, and web presence.
People want to see people.
Thanks for joining us again on another installment of the Google Wild Kingdom, where we look at the strange animals responsible for updating the Google search algorithm. In SEO, or Search Engine Optimization, the goal is to coordinate with Google’s sorting equation to get your content ranking high in the search queries. There’s a lot of technical analysis that goes into this but what makes it much more challenging is keeping up with the updates. Google makes adjustments to the algorithms guidelines every few weeks or months and these updates are named for animals.
After our SEO team noticed the Google landscape overrun with strange animals (and they all start with P?!), we thought it was prudent to do some research and explain some things to folks. If you’re following the trends in search engine optimization (who does that? Get a life!), then you’ve noticed all the P-word animals roaming around slapping people down the SERPs like ninjas. Do not be alarmed. These are Google’s pets.
When you’re putting out a lot of content on the web, eventually it all starts to look like a big mess of words and clickables. Links go this way and that way, there’s ads and buttons out there roaming around, a couple landing pages your forgot about… oh, and that pie eating competition video your sales guy talked you into doing. But in that sea of content, what is it you want your users/readers to actually DO?
The world of marketing, particularly in social media, is becoming more and more visual by the day. The fastest growing social networks (Instagram, Pinterest, and SnapChat) are primarily visual in nature. People love their photos and images. It’s how we learn and process information best and imagery can convey a lot more than text. So how do you leverage the power of visual branding to improve your social media presence? We thought you’d never ask!