If you’re familiar with the term SEO, or Search Engine Optimization, then you’re likely aware that Google updates their search algorithm frequently (and tends to name these updates after random animals for no apparent reason). Keeping up with these changes and the guidelines Google sets forth for ranking web content can be a nightmare. But it’s what we do here at Incredible Marketing and our SEO team has some insight into dealing with these creatures that get released every few weeks or months. Today we take a look at the cutest and cuddliest of the updates;
If you knew there was a simple little trick to get you substantially more traffic to your blog posts, wouldn’t you jump at the chance? You’ll be glad to know it’s as simple as adding a photo or image to the post. According to Internet Content Analyst, Jeff Bullas, blog posts with an image are 94% more likely to be read by a visitor. That’s almost a full 100%! No brainer, right? People are largely visual so giving them engaging imagery only serves to increase their interest in your blog, brand, and web presence.
People want to see people.
The world has shifted itself into digital overdrive in the last 20 years and the big media conglomerates have done well keeping pace. CNN, NBC, FOX, the BBC, and Associated Press have all found mainline outlets for their news coverage and content on the Internet and have amassed plenty of extra readership there. But that’s not the whole story. These big media companies are still competing in a level playing field with, well, everyone else.
The old days of marketing were very pushy and direct, relying the interruption of a person’s attention in order to insert your sales pitch or brand message. Folks don’t respond too kindly to that model anymore and tend to riot and troll you for the lack of respect. In today’s world, marketing content strives not to be pushy or rely on bullying tactics, but to be inviting enough to earn and hold an audience’s attention. When you speak to them like a person (rather than a “lead”), you get rewarded with their attention, interest, and (eventually) loyalty.
Oh look! Another outlet where you must claim your page and verify your business!
Not to be outdone by Google+ Pages, Apple has introduced Apple Maps Connect. This new service allows you to, wait for it, claim and verify your business page. While Apple works closely with services like Yelp to serve local results for businesses and places, Maps Connect is a direct route to Apple where you can take control of your business on, arguably, one of the most popular mobile mapping solutions.
For decades the primary measurement for television ratings and consumer response to advertising has relied on media research giant, Nielsen. With its dedicated research boxes in random homes across the country and slews of survey clipboards stalking malls and movie theaters nationwide, Nielsen pioneered the media market research world and changed the way brands calculate their ROI in media advertising.
Apple’s recent release of the iPhone 6 introduced itself with a beastly 4.7-inch screen, outshined only by its bigger cousin, the iPhone 6 Plus, which boasts a 5.5-inch glass. Can we say #smablet? The larger viewing window creates a lot of opportunity for better media viewing and larger workspace and who doesn’t like a few extra pixels? However, as smartphones grow in size (and our hands don’t), app developers are presented with some new interface design challenges.
Everyday more and more consumers are turning to the web for their shopping needs and you’re hoping those happy-go-lucky customers come swirling down your conversion funnel like a rubber ducky down the bath drain. If only it were so simple! But wait... maybe it is. eCommerce website have come a long way since the early days of 1990s AOL “mall shopping” and consumer expectations and habits have adjusted accordingly. We pulled our design and marketing team into a room to come up with a few basic best practices for designing your eCommerce website for the best conversion rates possible.